Effective Partisanship of the MSM

I have written previously to point out that the MSM is more effective in its partisan spin during non-election years. During election campaigns, the GOP has ads on the air and GOP supporters are tuned in to the partisan spin by news sources. During times such as the present, however, only political junkies are tuned in. Even bloggers are posting fewer items and less often than they were during the fall. Thus, the MSM becomes the default source for news for far more people. And that's not good for Republicans.

Yesterday at Power Line, Paul Mirengoff outlines how the President has continued to suffer poor poll numbers despite an amazing record of success in the face of constant criticism. In essence, the polls reflect the news that is reported, not the results.

At some point, Republicans are going to recognize that it isn't enough to mobilize during election campaigns to counter the MSM. The establishment news organizations don't just earn their "D" letter jackets with megaphone for cheerleading during election years. They are pumping out partisan spin every day of every year. Propaganda which isn't refuted tends to be believed by the impressionable swing voter.